Digital Marketing

Master Program

Duration : 4 months

Rs 40000/- all inclusive

By IDM & AXA Group

Learn with the top experts and leading innovators in the digital marketing industry across India with our core program. Under our Master Program Certificate Course, we offer 8 comprehensive digital marketing modules, which extensively cover all the subjects to ensure you come out well versed in all the elements with all the latest know-how.

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Certificate you will get

Course Highlights

IIM & IIT Faculty

Agency-style Practical Learning

Learning from

Top Industry Leaders

A Google Premier Partner Institute

10+ Live Projects

10 Certification

8+ Moudle

60+ Hours Online Classes

15+ Tool to Learn

Guaranteed

Internship

Our Alumni work at

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Course Module

1.

Fundamental of Digital Marketing

Introduction to Digital Marekting
Digital Marketing vs Traditional Marketing
Core concepts of Digital Marketing
How to build your Digital Footprints
How to Build landing pages & websites
Key components of Digital Marketing

2.

Content Creation & Marketing

Understanding Content Marketing
Content on different platforms
Power of storytelling for businesses
Generating content creation ideas
Planning an effective content strategy
Identify your audience
Different tools for content creation
SEO friendly content

3.

Social Media Marketing

Introduction to Social Media Marketing
Deepdive : Social Media Platforms
Campaign Planning & Ideation Hackathon
ROI-driven approach to SMM
The Rise of Voice & Vernacular
Social Media important tools & hacks
Analytics & Reporting
Guest Lectures

4.

Search Engine Optimization

Introduction to Search Engine Optimization
Types of SEO
How to perform On Page SEO on your site
Creating SEO friendly content for your site
How to perform off page SEO
How to improve page quality and speed
How to create backlinks
How to measure and analyze SEO success

5.

Search Engine Marketing

Introduction to Search Engine Marketing
Understanding concept of PPC (Pay per click)
Setting up Google Ads Account
Understanding types of keywords
How to set up Google Ads Campaign
How to work with Ads Groups & conduct A/B testing
Using Google keyword planner tools

6.

Web Analytics

Introduction to web analytics
Advantages of integrating web analytics
Implementation of tracking codes
Reading Google Analytics Data
Setting up key performance indicators (KPI)
How to set goals & funnel on google analytics
How to measure success on web analytics
How to prepare reports on web analytics

7.

Email Marketing

Introduction to Email Marketing
How to run effective email marketing campaigns
How to build and grow your email list
Creating effective email templates
How to use different email marketing tools
How to set goals & measure success
How to build customer relationships
How to use email marketing for e-commerce

8.

Affiliate Marketing & Influence Marketing

Introduction to Affiliate Marekting & Influence Marketing
How to build relationship with influencers
Engage, negotiate & implementation of influencer & affiliate marketing campaigns
How to set goals and measure success
Using webinar, workshop, blog and videos to become affiliate or influence marketer

Platforms/Tools you will learn

Get trained by Top Industry Leader

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Prashant

Founder, IDM & AXA Group

Alumnus NIT & IISc Bangalore

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Jatin Verma

Founder, DigitalEx

Alumnus IIT Delhi & IIM Ahemdabad

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Shweta Kaushik

CRM & Content Creator,

AXA Consultants & DigitalEx

WHAT OUR AlUMNI SAY

ASHISH HORO

Great Learning Experience.

I love the way course is designed, delivered. I learned a lot from faculty. The most important part is that I enjoy every bit of the session and it helped me to launch my start-up successfully.

KAHNA THAKUR

Great learning point, the knowledge I got at IDM helped me grab a job with confidence. Great Support from Mentors. They upgrade my job profile, Got 100% placement assistance. I upgrade from 2 Lakh package to 6.5 Lakh after this course.

RISHABH JAIN

The course is interesting and engaging and is well put together as a package. The curriculum is designed by IIM & IIT Faculty and provides relevant insights and learnings by leading industry experts, which is the value proposition of the course.

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